Eight products · Four live today
Robust products for creators. No bloat. Real value.
We make tools for content creators to do more for less. Low cost, high quality with all the essential functionality but no bloat. We give you what you need, nothing more — live streaming, thumbnails, capture, editing plus data and news APIs. Pay only for what you need.
Products
Everything we make
Each one solves a problem we had ourselves. Some are shipping today, some are still being built — the ones that are ready say so.
FootyLens
West Ham, properly covered.
FootyLens is a front end customised for West Ham United but flexible enough to change to any primary team focus. It provides real-time data from the FootyLens Data API and News/Transfer information from the FootyLens News API. It is a working example of what is achievable. We can create pretty much any custom front end to feed from live football data and news.
- Web
Stream Ease
Go live to YouTube from your browser.
Strictly Thumbs
Thumbnails that earn the click.
Video Grabber
Get the clip. Keep the quality.
MeetMaybe
Plans that actually happen.
Arcade
Play, embedded anywhere.
FootyLens News API
Football news, structured and ready to query.
FootyLens Data API
Fixtures, results and stats on tap.
Channels
We make things that aren't software, too
Two media brands, run with the same idea behind them: cover something properly, or don't bother.
- On YouTube
The Bobby Moore Stand (opens on thebmstand.co.uk)
West Ham, from the stands.
A West Ham community — match reaction, analysis and long-form video from a supporter's point of view, plus the people who watch it with you.
- Coming soon
Utopia to Dystopia
How the future keeps going sideways.
Long-form video on technology, society and the gap between what we were promised and what we got.
How we work
The boring commitments that actually matter
Most software promises get made once, on a landing page, and quietly expire. These are the ones we are prepared to be held to.
No dark patterns
No countdown timers, no cancellation maze, no pre-ticked boxes. If you want to leave, the button is where you would expect it to be.
A price you can plan around
Published, in full, on the page. We will not quietly double it in year two, and an early adopter keeps the rate they signed up on.
Your data stays yours
We do not sell it, rent it, or hand it to an ad network. Our analytics are cookieless — which is why this site never asked you to accept anything.
Writing
What we're thinking about
Occasional notes on how we build, what we charge and what we got wrong.
How we work
Why we build small tools instead of one big one
Every creator app eventually grows a dashboard nobody asked for. We would rather ship six things that each do one job properly, and let you pay for only the ones you use.
2 min read
Product
FootyLens is live: every West Ham fixture in one place
Fixtures, results, tables and the stats that actually tell you something — built by people who watch the games, and fast enough to check at half time.
2 min read
Ethics
Pricing without the dark patterns
No countdown timers, no plan you cannot leave, no price that quietly doubles in year two. Here is what we charge and why, in full.
2 min read
Newsletter
One email a month, and only when there is something worth saying.
New releases, honest write-ups of what we got wrong, and early access when we have it to give. No drip sequence, no upsell, and one click to leave.